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The Tipping Point: How Little Things Can Make a Big Difference»rank: 91by: Malcolm Gladwell
0ur opinion: :The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world ...
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Predictably Irrational: The Hidden Forces That Shape Our Decisions»rank: 193by: Dan Ariely
0ur opinion: : Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 5O-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a ...
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Buyology: Truth and Lies About Why We Buy»rank: 959by: Martin Lindstrom
0ur opinion: :How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? 0r do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?ln BUY0L0GY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,OOO volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ...
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Nudge: Improving Decisions About Health, Wealth, and Happiness»rank: 652by: Richard H. Thaler, Cass R. Sunstein
0ur opinion: :Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. 0ur mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite ...
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Influence: The Psychology of Persuasion (Collins Business Essentials)»rank: 542by: Robert B. Cialdini
0ur opinion: : lnfluence, the classic book on persuasion, explains the psychology of why people say 'yes'—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect ...
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Yes!: 50 Scientifically Proven Ways to Be Persuasive»rank: 793by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
0ur opinion: :Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? ...
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Sway: The Irresistible Pull of Irrational Behavior»rank: 1012by: Ori Brafman, Rom Brafman
0ur opinion: :A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? ln Sway, renowned organizational thinker 0ri Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research ...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly»rank: 951by: David Meerman Scott
0ur opinion: :The lnternet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). ln the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak ...
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Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)»rank: 1448532by: Paula Begoun
0ur opinion: :A product-by-product guide to cosmetics and beauty supplies offers detailed ratings of more than 15O cosmetics lines, with tips on buying and using makeup, miracle ingredients, and what products work, what don't, and what are bad for you. 0riginal. 4O,OOO first printing. Tour. lP. Review:Women spend an extraordinary amount of money on cosmetics--$45 billion a year in the U.S. alone. Now in its fourth edition, Don't Go to the Cosmetics Counter Without Me strikes fear in cosmetics-counter consultants everywhere. First off, Begoun has deconstructed ingredient ...
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant»rank: 1155by: W. Chan Kim, Renée Mauborgne
0ur opinion: :Written by the business world's new gurus, 'Blue 0cean Strategy' continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 15O strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and ...
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The segment on Van Gogh is, as expected, emotional, yet Schama convincingly portrays Van Gogh as not consumed by madness, but fighting off the episodes with painting. Van Gogh painted one of his most evocative works, Wheat Field With Crows, which even his brother, Theo, recognized was about to put his brother on the artistic map. Yet, as Schama points out, within weeks, Van Gogh had killed himself. "Now why would he want to do that?" Schama muses--and then proceeds to narrate the tormented tale of the answer. Along the way, the viewer gains new appreciation for Van Gogh's signature works, including his famous sunflowers. "Technically, these are still lives," Schama says, "but there's nothing still about them... the sunflowers [seem to be] organisms landing violently from a burning sun." If the reenactments of the artists' lives are a bit overdone, it's forgivable, since the cumulative effect, in an hour, is a new appreciation of the work and the man.
Extras include frank and very funny commentaries by Schama and his co-producer, and lots of behind-the-scenes dish on how certain scenes were achieved. The teeming French opera scene in the "David" episode, for instance, was cast using just 20 French extras and then the rest created by CGI--"the scene works better, really, than [the film] King Kong," Schama says with delight. --A.T. Hurley


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Bird has his cake and eats it, too. He and the Pixar wizards send up superhero and James Bond movies while delivering a thrilling, supercool action movie that rivals Spider-Man 2 for 2004's best onscreen thrills. While it's just as funny as the previous Pixar films, The Incredibles has a far wider-ranging emotional palette (it's Pixar's first PG film). Bird takes several jabs, including some juicy commentary on domestic life ("It's not graduation, he's moving from the fourth to fifth grade!").
The animated Parrs look and act a bit like the actors portraying them, Craig T. Nelson and Holly Hunter. Samuel L. Jackson and Jason Lee also have a grand old time as, respectively, superhero Frozone and bad guy Syndrome. Nearly stealing the show is Bird himself, voicing the eccentric designer of superhero outfits ("No capes!"), Edna Mode.
Nominated for four Oscars, The Incredibles won for Best Animated Film and, in an unprecedented win for non-live-action films, Sound Editing.
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The Presentation
This two-disc set is (shall we say it?), incredible. The digital-to-digital transfer pops off the screen and the 5.1 Dolby sound will knock the socks off most systems. But like any superhero, it has an Achilles heel. This marks the first Pixar release that doesn't include both the widescreen and full-screen versions in the same DVD set, which was a great bargaining chip for those cinephiles who still want a full-frame presentation for other family members. With a 2.39:1 widescreen ratio (that's big black bars, folks, à la Dr. Zhivago), a few more viewers may decide to go with the full-frame presentation. Fortunately, Pixar reformats their full-frame presentation so the action remains in frame.
The Extras
The most-repeated segments will be the two animated shorts. Newly created for this DVD is the hilarious "Jack-Jack Attack," filling the gap in the film during which the Parr baby is left with the talkative babysitter, Kari. "Boundin'," which played in front of the film theatrically, was created by Pixar character designer Bud Luckey. This easygoing take on a dancing sheep gets better with multiple viewings (be sure to watch the featurette on the short).
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Brad Bird still sounds like a bit of an outsider in his commentary track, recorded before the movie opened. Pixar captain John Lasseter brought him in to shake things up, to make sure the wildly successful studio would not get complacent. And while Bird is certainly likable, he does not exude Lasseter's teddy-bear persona. As one animator states, "He's like strong coffee; I happen to like strong coffee." Besides a resilient stance to be the best, Bird threw in an amazing number of challenges, most of which go unnoticed unless you delve into the 70 minutes of making-of features plus two commentary tracks (Bird with producer John Walker, the other from a dozen animators). We hear about the numerous sets, why you go to "the Spaniards" if you're dealing with animation physics, costume problems (there's a reason why previous Pixar films dealt with single- or uncostumed characters), and horror stories about all that animated hair. Bird's commentary throws out too many names of the animators even after he warns himself not to do so, but it's a lively enough time. The animator commentary is of greatest interest to those interested in the occupation.
There is a 30-minute segment on deleted scenes with temporary vocals and crude drawings, including a new opening (thankfully dropped). The "secret files" contain a "lost" animated short from the superheroes' glory days. This fake cartoon (Frozone and Mr. Incredible are teamed with a pink bunny) wears thin, but play it with the commentary track by the two superheroes and it's another sharp comedy sketch. There are also NSA "files" on the other superheroes alluded to in the film with dossiers and curiously fun sound bits. "Vowellet" is the only footage about the well-known cast (there aren't even any obligatory shots of the cast recording their lines). Author/cast member Sarah Vowell (NPR's This American Life) talks about her first foray into movie voice-overs--daughter Violet--and the unlikelihood of her being a superhero. The feature is unlike anything we've seen on a Disney or Pixar DVD extra, but who else would consider Abe Lincoln an action figure? --Doug Thomas
More Incredibles at Amazon.com
![]() The Incredibles Toy Store | ![]() CD Soundtrack | ![]() The Art of The Incredibles Book |
![]() Game Boy Advance | ![]() On VHS | ![]() The Essential Guide Book |
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The Pixar Feature Films
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More Animation DVDs
![]() Favorite Animated Performances | ![]() Previous Animated Oscar Nominees | ![]() If You Like The Incredibles... |
![]() Our Disney DVD Store | ![]() Looney Tunes Golden Collection | ![]() Walt Disney Treasures |
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More Superheroes on DVD
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Also from Filmmaker Brad Bird
![]() The Iron Giant (Writer/Director) | ![]() "Family Dog" on Amazing Stories (Writer/Director) | ![]() Batteries Not Included (Cowriter) |
![]() The Simpsons (Director/Consultant) | ![]() King of the Hill (Consultant) | ![]() The Critic (Consultant) |

