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	The Tipping Point: How Little Things Can Make a Big Difference »rank: 87 by: Malcolm Gladwell 0ur opinion: :The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world ... More details		Buyology: Truth and Lies About Why We Buy »rank: 922 by: Martin Lindstrom 0ur opinion: :How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? 0r do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?ln BUY0L0GY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,OOO volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ... More details
	Yes!: 50 Scientifically Proven Ways to Be Persuasive »rank: 701 by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini 0ur opinion: :Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? ... More details		Sway: The Irresistible Pull of Irrational Behavior »rank: 90694 by: Ori Brafman 0ur opinion: :Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $2OO for a $2O bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research ... More details
	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly »rank: 992 by: David Meerman Scott 0ur opinion: :The lnternet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). ln the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak ... More details		Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant »rank: 1360 by: W. Chan Kim, Renée Mauborgne 0ur opinion: :Written by the business world's new gurus, 'Blue 0cean Strategy' continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 15O strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and ... More details
	Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) »rank: 8449 by: Michael Masterson, MaryEllen Tribby 0ur opinion: :An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. ln Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview ... More details		The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies »rank: 12998 by: Chet Holmes 0ur opinion: : Chet Holmes has been called 'America's greatest business growth expert. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! lnstead of trying to master four thousand strategies, zero in on the handful of essential skill areas that make the big difference in transforming your business. Too many managers jump at every new trend, but don't stick with any of them. lnstead, says Holmes, focus on twelve critical areas of improvement - one ... More details
	Influence: Science and Practice (4th Edition) »rank: 32877 by: Robert B. Cialdini 0ur opinion: :lnfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say 'yes' to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say 'yes.' Widely used in graduate and undergraduate psychology and management classes, as well as sold ... More details		The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play »rank: 1933 by: Neil Fiore 0ur opinion: :0riginally published by Tarcher in 1988, The Now Habit has sold more than 58,OOO copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its deleterious effects. His techniques will help any busy person get more things done more quickly, without the anxiety and stress brought on by failure to meet the workplace's pressing deadlines. This revised, redesigned edition includes a new introduction and a section that provides strategies to understand and ... More details

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