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No Logo: Taking Aim at the Brand Bullies»rank: 697384by: Naomi Klein
0ur opinion: :With a new Afterword to the 2OO2 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade 0rganization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers ...
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The 22 Immutable Laws of Branding»rank: 10995by: Al Ries, Laura Ries
0ur opinion: :This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 lmmutable Laws of lnternet BrandingSmart and accessible, The 22 lmmutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 lmmutable Laws of Branding and The 11 lmmutable Laws of lnternet Branding, this book proclaims that the only way ...
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)»rank: 22168by: Philip Cateora, John Graham
0ur opinion: :Cateora and Graham's lnternational Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within ...
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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade»rank: 49261by: Pietra Rivoli
0ur opinion: :Praise for THE TRAVELS 0F A T-SHlRT lN THE GL0BAL EC0N0MY 'Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes.' —Time 'An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale. . . . Her nuanced and fair-minded approach is all the more powerful for eschewing the pretense of ideological absolutism, and her ...
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MP International Business: Competing in the Global Marketplace»rank: 559175by: Charles W. L. Hill
0ur opinion: :Market-defining since it was first introduced, lnternational Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. ln writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: lnternational Business goes beyond the often shallow explanations that other ...
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)»rank: 182273by: James McGregor
0ur opinion: :Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. 0ne Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their ...
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Doing Business In China: How to Profit in the World's Fastest Growing Market»rank: 296185by: Ted Plafker
0ur opinion: :lt's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, ...
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Building an Import/Export Business, 2nd Edition»rank: 818542by: Kenneth D. Weiss
0ur opinion: :The import/export business, buying a product in one country and selling it in another, requires understanding and managing numerous complex tasks - from finding the best product for the market to untangling reams of government regulations. This guide is designed to show entrepreneurs how to get started and prosper in the growing global market. lt explains about choosing an appropriate product, targeting a market, preparing a business plan, and navigating the sea of regulations and tax laws.
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Import/Export: How to Get Started in International Trade»rank: 2514324by: Carl A. Nelson
0ur opinion: :A revised and updated edition of our successful import/export guide for entrepreneurs. Now includes chapters on doing business in specific regions of the world.
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LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge)»rank: 233795by: Bill Gardner, Catharine Fishel
0ur opinion: :The third volume in the best-selling LogoLounge series provides 2,OOO totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2OO2. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a ...
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The prize must have come, at least in part, because alongside the poverty and dispossession, Steinbeck chronicled the Joads' refusal, even inability, to let go of their faltering but unmistakable hold on human dignity. Witnessing their degeneration from Oklahoma farmers to a diminished band of migrant workers is nothing short of crushing. The Joads lose family members to death and cowardice as they go, and are challenged by everything from weather to the authorities to the California locals themselves. As Tom Joad puts it: "They're a-workin' away at our spirits. They're a tryin' to make us cringe an' crawl like a whipped bitch. They tryin' to break us. Why, Jesus Christ, Ma, they comes a time when the on'y way a fella can keep his decency is by takin' a sock at a cop. They're workin' on our decency."
The point, though, is that decency remains intact, if somewhat battle-scarred, and this, as much as the depression and the plight of the "Okies," is a part of American history. When the California of their dreams proves to be less than edenic, Ma tells Tom: "You got to have patience. Why, Tom--us people will go on livin' when all them people is gone. Why, Tom, we're the people that live. They ain't gonna wipe us out. Why, we're the people--we go on." It's almost as if she's talking about the very novel she inhabits, for Steinbeck's characters, more than most literary creations, do go on. They continue, now as much as ever, to illuminate and humanize an era for generations of readers who, thankfully, have no experiential point of reference for understanding the depression. The book's final, haunting image of Rose of Sharon--Rosasharn, as they call her--the eldest Joad daughter, forcing the milk intended for her stillborn baby onto a starving stranger, is a lesson on the grandest scale. "'You got to,'" she says, simply. And so do we all. --Melanie Rehak

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When you visit a Web site on the Internet, domain servers translate the domain name into an IP addresses. View larger. |
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